Selling a home can be challenging, and when your property is located near a busy road, it may feel even more daunting. Noise, traffic, and privacy concerns might cause potential buyers to hesitate. However, with the right strategies, you can overcome these challenges and sell your home at a competitive price. In this guide, we’ll walk you through how to sell a home near a busy road and ensure it stands out positively in the real estate market.

1. Highlight the Home's Best Features

When selling a home near a busy road, it’s crucial to shift the focus away from the traffic and instead highlight the property's best features. Showcase unique aspects of the house, such as:

• Spacious interior with open floor plans

• Modern renovations or upgrades

• Backyard amenities like a pool, garden, or deck

• Energy-efficient windows or smart home features

Staging your home to make the most of these features can draw attention away from the road and onto what makes your home special.

2. Invest in Soundproofing Solutions

One of the biggest concerns for buyers of homes near busy roads is noise. Thankfully, there are several soundproofing options you can implement to make your home more attractive:

• Double or triple-pane windows: These can significantly reduce noise levels inside the home.

• Thick curtains or drapes: Heavy, soundproof curtains are an affordable way to absorb noise from outside.

• Soundproof fencing: A tall, solid fence can help block noise and offer added privacy from the road.

• Landscaping barriers: Trees, shrubs, and hedges can act as natural sound barriers and improve the aesthetic of the property.

By addressing noise concerns proactively, you can alleviate a common buyer hesitation and make the home more appealing.

3. Emphasize Convenience and Accessibility

While living near a busy road might seem like a disadvantage, it can also have benefits, especially in terms of convenience. Highlight your home’s proximity to:

• Public transportation: Buses, trains, or metro stations nearby are a selling point for many buyers.

• Shopping centers and restaurants: Being close to amenities like grocery stores, schools, and entertainment can be a big plus.

• Commuter routes: For buyers who need quick access to highways or main roads, your home could be ideally situated for easy commuting.

In your listing, frame the location as a major convenience for busy professionals or families who appreciate being near essential services.

4. Focus on Outdoor Living Spaces

Since homes near busy roads may lack the tranquility of quieter neighborhoods, it’s important to create serene, enjoyable outdoor spaces to compensate. Here’s how:

• Enhance the backyard: Invest in landscaping to create a private, peaceful oasis. Add features like a patio, pergola, or outdoor seating area.

• Install water features: A fountain or waterfall can mask road noise and create a more relaxing environment.

• Build a privacy fence: A solid, aesthetically pleasing fence can block traffic views and reduce noise, offering more privacy and a sense of security.

A well-designed outdoor space can help potential buyers see the home as a peaceful retreat despite its location.

5. Set the Right Price

Pricing a home near a busy road requires careful consideration. While the location might lower the market value slightly compared to similar homes on quieter streets, pricing competitively will attract serious buyers.

• Get a professional appraisal: A real estate appraiser can give you a clear idea of your home’s market value, taking the location into account.

• Research comparable homes: Look at the sale prices of other homes near busy roads in your area to set a realistic price.

• Be flexible with negotiations: Buyers may ask for concessions, like covering part of the closing costs, so be prepared to negotiate.

The right price can draw in buyers who may be willing to overlook the road noise for the other benefits your home offers.

6. Be Transparent with Buyers

Honesty is key when selling any property, especially one near a busy road. Buyers will appreciate transparency about the pros and cons of the location, and this trust can help close the deal.

• Disclose road conditions: If the road is particularly busy during rush hour, but quieter in the evenings, mention this to prospective buyers.

• Show how you’ve mitigated the noise: Share any soundproofing measures you’ve taken, such as new windows or noise-blocking fencing, to demonstrate that you’ve addressed the issue.

• Offer flexible showing times: Schedule showings during quieter periods of the day so buyers can experience the home at its best.

By addressing potential concerns upfront, you can build credibility and make buyers more comfortable with the location.

7. Hire an Experienced Real Estate Agent

Selling a home near a busy road requires specific expertise, so it’s essential to work with a real estate agent who understands how to market the property effectively. An experienced agent can:

• Target the right buyers: They’ll focus on buyers who prioritize convenience and location over a quiet street.

• Craft a compelling listing: A professional agent knows how to write listings that highlight your home’s best features and minimize concerns about the road.

• Leverage their network: They can use their network of potential buyers and other agents to get your home in front of the right audience.

The right agent will make all the difference in helping you sell your home quickly and at a fair price.

Selling a Home Near a Busy Road

While selling a home near a busy road can pose some challenges, it’s certainly possible with the right approach. By focusing on soundproofing, emphasizing convenience, creating inviting outdoor spaces, and pricing the home competitively, you can attract the right buyers and sell your home successfully.

Matt Witte strives to be the best realtor in North Andover MA.

Any questions about real estate, reach out to Matt Witte North Andover Realtor MA